Ubiquitous and yet confidential, Loris Azzaro’s legacy is fundamental in the history of fashion. The origins of Loris Azzaro evoke the shimmering fabrics of the souks of Tunis where he grew up, the passion of his Italian parents for opera, the French literature he teaches. Nothing predestined him for luxury and glamor. When he arrived in Paris in 1962, an undocumented immigrant, his background was an old Simca, the ambition of his wife Michelle and an extraordinary charisma. In 1966, Reinhard Luthier became his accomplice in creation and the trio opened a first workshop, a boosted atmosphere in 18 square meters where customers jumped on sequined jackets, lurex dresses and pearl belts. Creation will always be for Loris a joyful and collective adventure in which, thereafter, his two daughters, Béatrice and Catherine, will take part.